PRADA - NEW PERSPECTIVES
2023 Chinese New Year hallmark
Enter the New Lunar Year with our red lanterns unfolding themselves like magic in a
suspended time.
Artistic Direction - Graphic & Motion Design - Packaging - AOG - Digital Assets - Video Shoot
2023 Chinese New Year hallmark
Enter the New Lunar Year with our red lanterns unfolding themselves like magic in a
suspended time.
Reinvented with the brand icon, this traditional symbol of good fortune flies away, creating a delicate light show high up in the sky, and celebrates this special event, promise
of new perspectives.
In Collaboration with Sophie Meilichzon
Artistic Direction - Graphic & Motion Design - Packaging - AOG - Digital Assets - Video Shoot
