Refillable Fragrance Launch

With Girl, Rochas takes a significant turn towards a more responsible path, inviting girls to focus on the essential : self-acceptance, preserving the planet, finding their own direction.
To defend the causes she cherishes, the Rochas Girl becomes a committed activist.
Through multiple assets and on/offline experiences, the consumer is invited to join the cause and follow the statements of this new generation well aware of its empowerment.

Concept - Artistic Direction - Retail Design - Graphic Design - Gifting - Retailtainment - Digital Assets - Illustration

Seiya, Design Studio. Paris, France.