ROCHAS - GIRL
Refillable Fragrance Launch
With Girl, Rochas takes a significant turn towards a more responsible path, inviting girls
to focus on the essential : self-acceptance, preserving the planet, finding their own direction.
Concept - Artistic Direction - Retail Design - Graphic Design - Gifting - Retailtainment - Digital Assets - Illustration
Refillable Fragrance Launch
With Girl, Rochas takes a significant turn towards a more responsible path, inviting girls
to focus on the essential : self-acceptance, preserving the planet, finding their own direction.
To defend the causes she cherishes, the Rochas Girl becomes a committed activist.
Through multiple assets and on/offline experiences, the consumer is invited to join the
cause and follow the statements of this new generation well aware of its empowerment.
Concept - Artistic Direction - Retail Design - Graphic Design - Gifting - Retailtainment - Digital Assets - Illustration
![](https://freight.cargo.site/t/original/i/761cc5182f8665ccbd167d4421666ee10e1abb92f67f4b81baa5b5dc742f4ae8/girl-panel.jpg)
![](https://freight.cargo.site/t/original/i/fe1a2804e926a38c4bcea608f1d76cd1b83d2dd4cc80c354d74caf8a6b1aafc2/ROCHAS_GIRL_BRIEF-ANIMATION-2022---MOP1---ASSETS-09.jpg)
![](https://freight.cargo.site/t/original/i/024f90d67b866fb58fe068add81be2a92070f5ff15e5b1c5b4042bb347a2b1f2/SHELFTESTER03.1700-1.jpg)
![](https://freight.cargo.site/t/original/i/e20fba6a6cbd9a91cdfeb8f9d9ba48110ce1e0af71aec2e6e8dcd316aa646cad/ROCHAS_GIRL_BRIEF-ANIMATION-2022---MOP1---ASSETS-15.jpg)
![](https://freight.cargo.site/t/original/i/d51268b51cfb99968a6f2e682d169e9a2375fd0c13b76d812e1af41b07021813/ROCHAS_GIRL_BRIEF-ANIMATION-2022---MOP1---ASSETS-13.jpg)
![](https://freight.cargo.site/t/original/i/e20fba6a6cbd9a91cdfeb8f9d9ba48110ce1e0af71aec2e6e8dcd316aa646cad/ROCHAS_GIRL_BRIEF-ANIMATION-2022---MOP1---ASSETS-15.jpg)
![](https://freight.cargo.site/t/original/i/edad30cb2a71415b10848cc3ec186ceaa4add74a5d5c4e05fa349bf218b0df8c/ROCHAS_GIRL_BRIEF-ANIMATION-2022---MOP1---ASSETS-14.jpg)
![](https://freight.cargo.site/t/original/i/f9ffd62fc27ca74051af8060a08d485ce97af42d9c190b0ae09af3ddfdd50beb/ROCHAS_GIRL_BRIEF-ANIMATION-2022---MOP1---ASSETS-17.jpg)
![](https://freight.cargo.site/t/original/i/bd6c60ff2fcd2579d62aa11ba908b66e5fdeba9c5e5d7b76b2c53ec7eaf11bc1/ROCHAS_GIRL_BRIEF-ANIMATION-2022---MOP1---ASSETS-18.jpg)
![](https://freight.cargo.site/t/original/i/198f84cac1f64e45ec6f997231046908e77ba165095b29951cfa079c194ee414/ROCHAS_GIRL_BRIEF-ANIMATION-2022---MOP1---ASSETS-16.jpg)
![](https://freight.cargo.site/t/original/i/88aaca580b762787d92f15bad5633fb36743b6c8d1b511e1e1cdfa59770317bd/FLACON-TATOO-03.3473.png)
![](https://freight.cargo.site/t/original/i/e3915769a200d929aa905c377f1910a26b35920bc187d8bcba73cd3a617de612/3bagues02.936.jpg)
![](https://freight.cargo.site/t/original/i/b7c9c55b66d0ab4b02bc9f67cc63b4515767aef3c3cc42c56e7c763bde60730b/bague03.344.png)
![](https://freight.cargo.site/t/original/i/ed5d819f8509fd7143c9b711d8e84f7d05805236b4604b4bab547c33515ea462/stocker.3465.png)
![](https://freight.cargo.site/t/original/i/0eee1c4a6d3f3fdb9409af4cb85ff055775ba688e8e30b19ee812099da369a01/stocker.3459.png)
![](https://freight.cargo.site/t/original/i/27fcb0a6d481f9a5a59f25f0002bccce60cb50e4a118590c4355b3afdea2c81d/Ecrans-Phone---Rochas_TIMELINE_03_CLEAN.jpg)